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Impact Of Ecommerce On Consumers And Small Firms Salvatore Zappala

Name: Impact Of Ecommerce On Consumers And Small Firms Salvatore Zappala
SKU: BELL-2012314
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (66 reviews)

SKU: BELL-2012314

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

66 reviews

Impact Of Ecommerce On Consumers And Small Firms Salvatore Zappala instant download after payment.

Publisher: Ashgate

File Extension: PDF

File size: 1.65 MB

Pages: 264

Author: Salvatore Zappala, Colin Gray

ISBN: 9780754644163, 9780754681229, 0754644162, 075468122X

Language: English

Year: 2006

Product desciption

Impact Of Ecommerce On Consumers And Small Firms Salvatore Zappala by Salvatore Zappala, Colin Gray 9780754644163, 9780754681229, 0754644162, 075468122X instant download after payment.

The change from old to new technologies has fundamentally changed the relationship between the consumer and the firm. This book is at the frontier of behavioural research into how these new commercial realities are borne out in practice, examining the adoption of e-commerce by small firms and the transactional phenomenon that entails access to the Internet. In analyzing the process of e-commerce adoption and why e-commerce actors behave as they do, its coverage includes the adoption of information and communication technologies (ICT) by small firms; the use of ICT applications to support marketing and sales transactions; and the factors that influence consumer's online purchasing decisions.