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Implementing Key Account Management Mark Davies Javier Marcos

  • SKU: BELL-43917512
Implementing Key Account Management Mark Davies Javier Marcos
$ 31.00 $ 45.00 (-31%)

4.8

64 reviews

Implementing Key Account Management Mark Davies Javier Marcos instant download after payment.

Publisher: Kogan Page
File Extension: PDF
File size: 1.79 MB
Pages: 352
Author: Mark Davies, Javier Marcos, Sue Holt, Rodrigo Guesalaga
ISBN: 9780749482756, 9780749482763, 0749482753, 0749482761
Language: English
Year: 2018

Product desciption

Implementing Key Account Management Mark Davies Javier Marcos by Mark Davies, Javier Marcos, Sue Holt, Rodrigo Guesalaga 9780749482756, 9780749482763, 0749482753, 0749482761 instant download after payment.

Implementing Key Account Management  é um manual altamente prático que orienta os leitores através das realidades da implantação de um programa funcional de gerenciamento de contas-chave.O livro oferece uma estrutura integrada para gerenciamento de contas-chave (KAM) que as empresas podem usar para projetar ou desenvolver programas estratégicos de gerenciamento de clientes, permitindo que superem os obstáculos que as organizações geralmente enfrentam ao implantar suas estratégias.Reunindo as experiências dos principais especialistas neste campo,  Implementação de Key Account Management  
baseia-se em duas décadas de pesquisa e melhores práticas da Cranfield University School of Management, um dos principais centros de pesquisa e liderança de pensamento em KAM. Entre eles, os autores projetaram e entregaram programas globalmente para clientes como Rolls-Royce, Unilever, Vodafone, The Economist e muitos outros. Rigorosamente pesquisado, bem fundamentado e prático, este livro é - simplesmente - o recurso definitivo para implementar programas de gerenciamento de contas-chave.

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