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Implicit Measures Of Attitudes 1st Edition Bernd Wittenbrink

  • SKU: BELL-5855474
Implicit Measures Of Attitudes 1st Edition Bernd Wittenbrink
$ 31.00 $ 45.00 (-31%)

4.7

46 reviews

Implicit Measures Of Attitudes 1st Edition Bernd Wittenbrink instant download after payment.

Publisher: The Guilford Press
File Extension: PDF
File size: 2.03 MB
Pages: 294
Author: Bernd Wittenbrink, Norbert Schwarz (eds.)
ISBN: 9781593854027, 1593854021
Language: English
Year: 2007
Edition: 1

Product desciption

Implicit Measures Of Attitudes 1st Edition Bernd Wittenbrink by Bernd Wittenbrink, Norbert Schwarz (eds.) 9781593854027, 1593854021 instant download after payment.

Increasingly used in social and behavioral science research, implicit measures aim to assess attitudes that respondents may not be willing to report directly, or of which they may not even be aware. This timely book brings together leading investigators to review currently available procedures and offer practical recommendations for their implementation and interpretation. The theoretical bases of the various approaches are explored and their respective strengths and limitations are critically examined. The volume also discusses current controversies facing the field and highlights promising avenues for future research.

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