EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

In Defense Of Advertising Arguments From Reason Ethical Egoism And Laissezfaire Capitalism Jerry Kirkpatrick

Name: In Defense Of Advertising Arguments From Reason Ethical Egoism And Laissezfaire Capitalism Jerry Kirkpatrick
SKU: BELL-1552004
Price: 31.00 USD
Availability: InStock
Rating: 4 (6 reviews)

SKU: BELL-1552004

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

6 reviews

In Defense Of Advertising Arguments From Reason Ethical Egoism And Laissezfaire Capitalism Jerry Kirkpatrick instant download after payment.

Publisher: TLJ Books

File Extension: PDF

File size: 1.57 MB

Pages: 204

Author: Jerry Kirkpatrick

ISBN: 9780978780302, 0978780302

Language: English

Year: 2007

Product desciption

In Defense Of Advertising Arguments From Reason Ethical Egoism And Laissezfaire Capitalism Jerry Kirkpatrick by Jerry Kirkpatrick 9780978780302, 0978780302 instant download after payment.

In Defense of Advertising is a theoretical defense based on the philosophy of Ayn Rand and the economics of Ludwig von Mises. It argues that the proper foundations of advertising are reason, ethical egoism, and laissez-faire capitalism. Its theme is that the social and economic criticisms of advertising are false because they are based on a false philosophic and economic world view. Only an alternative world view can refute the charges and put forth a positive moral evaluation of advertising¿s role in human life. The author defends advertising because it appeals to the rational self-interest of consumers for the rationally selfish, profit-making gain of the capitalists.