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Inclusive Branding The Why And How Of A Holistic Approach To Brands Klaus Schmidt

Name: Inclusive Branding The Why And How Of A Holistic Approach To Brands Klaus Schmidt
SKU: BELL-1399818
Price: 31.00 USD
Availability: InStock
Rating: 5 (20 reviews)

SKU: BELL-1399818

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

20 reviews

Inclusive Branding The Why And How Of A Holistic Approach To Brands Klaus Schmidt instant download after payment.

Publisher: Palgrave Macmillan

File Extension: PDF

File size: 2.63 MB

Pages: 225

Author: Klaus Schmidt, Chris Ludlow

ISBN: 9780230513297, 9780333980798, 0333980794, 0230513298

Language: English

Year: 2003

Product desciption

Inclusive Branding The Why And How Of A Holistic Approach To Brands Klaus Schmidt by Klaus Schmidt, Chris Ludlow 9780230513297, 9780333980798, 0333980794, 0230513298 instant download after payment.

Klaus Schmidt has been a pioneer in the concept and process of inclusive, or holistic, branding as an integral element in corporate strategy. This book explains the genesis and characteristics of the holistic approach, including its dimensions, structure and methodology, then demonstrates its startling relevance to today's pressing global business issues. Compelling case studies from leading organizations in a variety of industries show the practical necessity of holistic brand thinking, and its results.