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Information Communication Technologies And Globalization Of Retailing Applications 1st Edition Dr Rajagopal

  • SKU: BELL-1186938
Information Communication Technologies And Globalization Of Retailing Applications 1st Edition Dr Rajagopal
$ 31.00 $ 45.00 (-31%)

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Information Communication Technologies And Globalization Of Retailing Applications 1st Edition Dr Rajagopal instant download after payment.

Publisher: Information Science Reference
File Extension: PDF
File size: 5.19 MB
Pages: 372
Author: Dr. Rajagopal
ISBN: 9781605662480, 9781605662497, 1605662488, 1605662496
Language: English
Year: 2009
Edition: 1

Product desciption

Information Communication Technologies And Globalization Of Retailing Applications 1st Edition Dr Rajagopal by Dr. Rajagopal 9781605662480, 9781605662497, 1605662488, 1605662496 instant download after payment.

Globalization has pushed the use of technology in business with advancing information and communication technology becoming a key factor in the future development of the retailing industry. Technology applications have significantly contributed to the exponential growth and profits of retailing institutions worldwide.

Information Communication Technologies and Globalization of Retailing Applications critically examines the synergy of technology use and conventional wisdom in retailing and explores contemporary changes determining higher customer value. Discussions in this book encompass strategy implications for managers to optimize their advantage in retailing through the application of ICT, bridging the customer-technology gap.

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