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Innovation And Export The Joint Challenge Of The Small Company Manon Enjolras

  • SKU: BELL-38179478
Innovation And Export The Joint Challenge Of The Small Company Manon Enjolras
$ 31.00 $ 45.00 (-31%)

5.0

50 reviews

Innovation And Export The Joint Challenge Of The Small Company Manon Enjolras instant download after payment.

Publisher: John Wiley & Sons
File Extension: EPUB
File size: 3.14 MB
Pages: 182
Author: Manon Enjolras
ISBN: 9781786306203, 1786306204
Language: English
Year: 2022

Product desciption

Innovation And Export The Joint Challenge Of The Small Company Manon Enjolras by Manon Enjolras 9781786306203, 1786306204 instant download after payment.

The concepts of innovation and export are traditionally considered in isolation, both within companies and within the support organizations dedicated to them. As a result, within this broad research field, very little academic work has focused on how to implement their relationship at an operational level. This book proposes a joint diagnostic tool for SMEs, highlighting good practices to be mastered in order to simultaneously improve innovation and export performance, in the form of a virtuous circle. Innovation and Export focuses on the integration of innovation and export into the strategic management of SMEs, for which the use of synergies is a powerful lever to overcome any difficulties in mobilizing significant resources.

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