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Innovation Management Context Strategies Systems And Processes Prof Pervaiz Ahmed

  • SKU: BELL-10885162
Innovation Management Context Strategies Systems And Processes Prof Pervaiz Ahmed
$ 31.00 $ 45.00 (-31%)

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Innovation Management Context Strategies Systems And Processes Prof Pervaiz Ahmed instant download after payment.

Publisher: Financial Times/ Prentice Hall
File Extension: PDF
File size: 9.28 MB
Pages: 568
Author: Prof Pervaiz Ahmed, Dr Charlie Shepherd
ISBN: 9780273683766, 0273683764
Language: English
Year: 2010

Product desciption

Innovation Management Context Strategies Systems And Processes Prof Pervaiz Ahmed by Prof Pervaiz Ahmed, Dr Charlie Shepherd 9780273683766, 0273683764 instant download after payment.

In a world of increasingly sophisticated customer needs, innovation is becoming central to corporate growth and prosperity, and is being recognised as a source of vitality and competitive advantage. What do we mean by ‘innovation’, and what must companies do to leverage it in order to support their short-term objectives and long-term strategies?

This book attempts to answer these questions by progressively building up a common understanding of innovation and creativity, positioned strategically against business needs, and exploited through innovation frameworks and best-in-class practices. 

Throughout the book, a series of examples and case studies are introduced to aid understanding and provide insights across many industries and business scenarios. 

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