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Insideout Marketing How To Create An Internal Marketing Strategy 1st Edition Michael Dunmore

SKU: BELL-1128642

$ 31.00 ~~$ 45.00~~ (-31%)

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Insideout Marketing How To Create An Internal Marketing Strategy 1st Edition Michael Dunmore instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 2.07 MB

Pages: 265

Author: Michael Dunmore

ISBN: 9780749436636, 0749436638

Language: English

Year: 2003

Edition: 1st edition

Product desciption

Insideout Marketing How To Create An Internal Marketing Strategy 1st Edition Michael Dunmore by Michael Dunmore 9780749436636, 0749436638 instant download after payment.

* Includes up-to-date case studies and current research* Balances theory with practice* A helpful strategy for effectively managing change within an organization* A practical guide to implementing an internal marketing strategy An internal marketing strategy (IMS) is an effort to overcome resistance to change from within an organization. It aims to align, motivate and integrate employees towards the effective implementation of corporate and functional strategies.