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Instructors Manual For Strategic Marketing Cases In Emerging Markets A Companion Volume 1st Edition Atanu Adhikari

  • SKU: BELL-5882670
Instructors Manual For Strategic Marketing Cases In Emerging Markets A Companion Volume 1st Edition Atanu Adhikari
$ 31.00 $ 45.00 (-31%)

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Instructors Manual For Strategic Marketing Cases In Emerging Markets A Companion Volume 1st Edition Atanu Adhikari instant download after payment.

Publisher: Springer International Publishing
File Extension: PDF
File size: 1.42 MB
Pages: 94
Author: Atanu Adhikari, Sanjit Kumar Roy (eds.)
ISBN: 9783319526966, 9783319526973, 3319526960, 3319526979
Language: English
Year: 2017
Edition: 1

Product desciption

Instructors Manual For Strategic Marketing Cases In Emerging Markets A Companion Volume 1st Edition Atanu Adhikari by Atanu Adhikari, Sanjit Kumar Roy (eds.) 9783319526966, 9783319526973, 3319526960, 3319526979 instant download after payment.

This is a teaching companion to the case studies provided in the book 'Strategic Marketing Cases in Emerging Markets' and is intended to help teachers and trainers follow a pedagogic line by using the case studies to develop a critical understanding of the service business scenarios and strategies for marketing in emerging markets. The authors provide extensive teaching notes for each of the cases, covering the pedagogy of the case study, the prerequisites to understanding it, case-specific teaching objectives, a suggested teaching approach, and a case synopsis. Each case is then rounded out with suggested discussion questions and concise answers, as well as additional reading to enhance the teaching and learning experience in the classroom.


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