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Intellectual Property And Business The Power Of Intangible Assets Rodney D Ryder

Name: Intellectual Property And Business The Power Of Intangible Assets Rodney D Ryder
SKU: BELL-5228608
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (10 reviews)

SKU: BELL-5228608

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

10 reviews

Intellectual Property And Business The Power Of Intangible Assets Rodney D Ryder instant download after payment.

Publisher: SAGE Publications Pvt. Ltd

File Extension: PDF

File size: 1.25 MB

Pages: 320

Author: Rodney D Ryder, Ashwin Madhavan

ISBN: 9788132117919, 8132117913

Language: English

Year: 2014

Product desciption

Intellectual Property And Business The Power Of Intangible Assets Rodney D Ryder by Rodney D Ryder, Ashwin Madhavan 9788132117919, 8132117913 instant download after payment.

Intellectual Property (IP) is one of the most vital assets for any business organization. It is a domain not restricted to lawyers alone; it is a crucial area of concern for business organizations, managers, and corporate leaders. Intellectual Property and Business demonstrates how companies can deploy their IP not just as legal instruments but also as dominant and powerful financial assets, and as useful arsenal that can boost their business.
The book aims to provide a basic understanding of various forms of IP that business organizations need to protect, and to analyze and understand IP management and strategy through case studies. It highlights these aspects of IP management through the lens of both a lawyer and a business manager.