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Intellectual Property For Managers And Investors A Guide To Evaluating Protecting And Exploiting Ip Steven J Frank

  • SKU: BELL-1388684
Intellectual Property For Managers And Investors A Guide To Evaluating Protecting And Exploiting Ip Steven J Frank
$ 31.00 $ 45.00 (-31%)

4.0

46 reviews

Intellectual Property For Managers And Investors A Guide To Evaluating Protecting And Exploiting Ip Steven J Frank instant download after payment.

Publisher: Cambridge University Press
File Extension: PDF
File size: 1.45 MB
Pages: 184
Author: Steven J. Frank
ISBN: 9780511140679, 9780521851060, 0521851068, 0511140673
Language: English
Year: 2006

Product desciption

Intellectual Property For Managers And Investors A Guide To Evaluating Protecting And Exploiting Ip Steven J Frank by Steven J. Frank 9780511140679, 9780521851060, 0521851068, 0511140673 instant download after payment.

No longer is intellectual property (IP) just a necessary expense for large technology companies. Competing and succeeding in today's marketplace requires an in-depth understanding of IP--its use as a weapon, as a shield, and as a monetizable asset. Yet in a world where fortunes can rise or founder on the strength of an IP portfolio, hesitation to enter this world still abounds. This book equips the business manager with a working, practical knowledge essential to creating and exploiting IP wealth. It shows investors how to evaluate IP strength and competitive value.

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