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Intercultural Service Encounters 1st Ed Piyush Sharma

  • SKU: BELL-7151490
Intercultural Service Encounters 1st Ed Piyush Sharma
$ 31.00 $ 45.00 (-31%)

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Intercultural Service Encounters 1st Ed Piyush Sharma instant download after payment.

Publisher: Springer International Publishing;Palgrave Pivot
File Extension: PDF
File size: 1.94 MB
Author: Piyush Sharma
ISBN: 9783319919409, 9783319919416, 3319919407, 3319919415
Language: English
Year: 2019
Edition: 1st ed.

Product desciption

Intercultural Service Encounters 1st Ed Piyush Sharma by Piyush Sharma 9783319919409, 9783319919416, 3319919407, 3319919415 instant download after payment.

This book investigates intercultural service encounters (ICSEs) in light of the rapidly globalizing world economy, examining the extant literature on the topic and identifying areas which require further exploration. With a focus on intercultural communication and competence, the author analyses diverse conceptual frameworks, providing theoretical models and practical initiatives for those working within the services marketing industry. An excellent resource for anyone interested in how culture shapes customer and employee expectations and perceptions, this book addresses the potential implications and limitations of future models.

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