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International Business 4th Edition 4th Edition Alan M Rugman

Name: International Business 4th Edition 4th Edition Alan M Rugman
SKU: BELL-2395272
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (44 reviews)

SKU: BELL-2395272

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

44 reviews

International Business 4th Edition 4th Edition Alan M Rugman instant download after payment.

Publisher: Prentice Hall

File Extension: PDF

File size: 31.19 MB

Pages: 699

Author: Alan M. Rugman, Simon Collinson

ISBN: 9780273701743, 9781405871945, 0273701746, 1405871946

Language: English

Year: 2006

Edition: 4

Product desciption

International Business 4th Edition 4th Edition Alan M Rugman by Alan M. Rugman, Simon Collinson 9780273701743, 9781405871945, 0273701746, 1405871946 instant download after payment.

Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies and emerging markets. By integrating analysis of the competitive environment and the internal resources of the firm this book provides a strategic view of international business. The text will be invaluable for anyone studying international business as part of a degree programme and aiming to attain a confident and thorough understanding of the subject.