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International business through theory and practice
Balancing authoritative theory and meaningful practice, International Business engages readers on the subject of conducting business in international markets. The authors’ descriptions and ideas of international business are enhanced with contemporary examples, scenarios, and cases that help readers effectively apply what they’ve learned. Now in its 16th Edition,International Business remains one of the best-selling and most authoritative international business texts available. As rigorous and practical as ever, this edition remains current through updated author-¿written cases, including seven entirely new cases, streamlined writing, and expanded coverage of relevant global changes.
Also available with MyLab Management
MyLab™ Management is an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts.
Note: You are purchasing a standalone product; MyLab Management does not come packaged with this content. Students, if interested in purchasing this title with MyLab Management, ask your instructor for the correct package ISBN and Course ID. Instructors, contact your Pearson representative for more information.
If you would like to purchase both the physical text and MyLab Management, search for:
0134642287 / 9780134642284 International Business Plus MyLab Management with Pearson eText -- Access Card Package, 16/e
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