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International Business Scholarship Research In Global Strategic Management Alan M Rugman

  • SKU: BELL-2188230
International Business Scholarship Research In Global Strategic Management Alan M Rugman
$ 31.00 $ 45.00 (-31%)

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International Business Scholarship Research In Global Strategic Management Alan M Rugman instant download after payment.

Publisher: Emerald Publishing Group
File Extension: PDF
File size: 2.32 MB
Pages: 408
Author: Alan M. Rugman
ISBN: 0762314702
Language: English
Year: 2008

Product desciption

International Business Scholarship Research In Global Strategic Management Alan M Rugman by Alan M. Rugman 0762314702 instant download after payment.

The AIB Fellows Group includes top researchers, educators, and administrators in the IB field. Most of its 60 members have contributed to this edited volume as authors, co-authors and reviewers, including such noteworthy scholars as John Dunning, Alan Rugman and Yair Aharoni, among many others.Its chapters examine aspects of the growth of the field, evaluate our present state of knowledge and outline future lines of research. They cover the growth of several functional areas (marketing, advertising, finance, etc.), review problems of methodological rigor in IB research, trace the history and evolution of IB studies and their likely future trajectories, raise ethical and moral issues about IB practices and evaluate the impact of major theories on IB studies. A couple of chapters cover the history of international business and of the AIB Fellows Group. Altogether, this book provides a benchmark of where IB knowledge stands today and will grow in coming years.

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