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International Cultural Tourism Management Implications And Cases David Leslie

Name: International Cultural Tourism Management Implications And Cases David Leslie
SKU: BELL-1619670
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (42 reviews)

SKU: BELL-1619670

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

42 reviews

International Cultural Tourism Management Implications And Cases David Leslie instant download after payment.

Publisher: Butterworth-Heinemann

File Extension: PDF

File size: 1.7 MB

Pages: 288

Author: David Leslie, Marianna Sigala

ISBN: 9780080455471, 9780750663120, 075066312X, 0080455476

Language: English

Year: 2005

Product desciption

International Cultural Tourism Management Implications And Cases David Leslie by David Leslie, Marianna Sigala 9780080455471, 9780750663120, 075066312X, 0080455476 instant download after payment.

International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour, profiles and motivations of cultural tourists. * Environmental performance, management and wider issues of social and cultural sustainability. Written by a team of contributors from Australia, Hong Kong, UK, US, Canada, Mexico, Portugal, South Africa and Finland, this text provides a thoroughly global insight into the issues and techniques involved in the successful management and marketing of cultural attractions. * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research * An overview of the way in which cultural tourism resources and attractions are managed and marketed in a global context. * Analysis of the demand, profiles and motivation of tourists * An investigation of the transformational and dynamic impacts of new technologies on cultural resources and products * International contributor team provide case studies from first-hand experience and research