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International Direct Marketing Principles Best Practices Marketing Facts 1st Edition Manfred Krafft

Name: International Direct Marketing Principles Best Practices Marketing Facts 1st Edition Manfred Krafft
SKU: BELL-2141004
Price: 31.00 USD
Availability: InStock
Rating: 4 (6 reviews)

SKU: BELL-2141004

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

6 reviews

International Direct Marketing Principles Best Practices Marketing Facts 1st Edition Manfred Krafft instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 19.23 MB

Pages: 315

Author: Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas

ISBN: 3540396314

Language: English

Year: 2007

Edition: 1

Product desciption

International Direct Marketing Principles Best Practices Marketing Facts 1st Edition Manfred Krafft by Manfred Krafft, Jürgen Hesse, Jürgen Höfling, Kay Peters, Diane Rinas 3540396314 instant download after payment.

This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.