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International Marketing 5th Edition 5th Edition Pervez Ghauri

Name: International Marketing 5th Edition 5th Edition Pervez Ghauri
SKU: BELL-36013390
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (102 reviews)

SKU: BELL-36013390

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

102 reviews

International Marketing 5th Edition 5th Edition Pervez Ghauri instant download after payment.

Publisher: McGraw-Hill Education / Europe, Middle East & Africa

File Extension: EPUB

File size: 24.41 MB

Pages: 362

Author: Pervez Ghauri, Philip R. Cateora

ISBN: 9781526848598, 1526848597

Language: English

Year: 2021

Edition: 5

Product desciption

International Marketing 5th Edition 5th Edition Pervez Ghauri by Pervez Ghauri, Philip R. Cateora 9781526848598, 1526848597 instant download after payment.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.
Key Features:
- A new chapter dedicated to Digital and Social Media Marketing
- Fully updated pedagogy, including ‘Going International’ vignettes and End of Chapter questions
- Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi
- Now includes Interactive activities, Testbank questions and Quizzes available on Connect®
International Marketing is available with McGraw Hill’s Connect®, the online learning platform that features resources to help faculty and institutions improve student outcomes and course delivery efficiency.
“International Marketing continues to be an essential subject in any business or
management degree. Ghauri and Cateora’s book, now in its fifth edition, provides a most up-to-date and authentic evolution of the subject.”
George S. Yip, Emeritus Professor of Marketing and Strategy, Imperial College Business School.
Professor Pervez Ghauri teaches International Business at Birmingham Business School. He is Founding Editor for International Business Review (IBR) and Consulting Editor for Journal of International Business Studies (JIBS).
Philip R. Cateora is Professor Emeritus at the University of Colorado. His teaching spanned a range of courses in marketing and international business from fundamentals through to doctoral level.