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Internet Business Models And Strategies Text And Cases Allan Afuah

  • SKU: BELL-1557844
Internet Business Models And Strategies Text And Cases Allan Afuah
$ 31.00 $ 45.00 (-31%)

4.0

26 reviews

Internet Business Models And Strategies Text And Cases Allan Afuah instant download after payment.

Publisher: Mcgraw-Hill (Tx)
File Extension: PDF
File size: 2.68 MB
Pages: 496
Author: Allan Afuah, Christopher L. Tucci
ISBN: 9780071151238, 0071151230
Language: English
Year: 2002

Product desciption

Internet Business Models And Strategies Text And Cases Allan Afuah by Allan Afuah, Christopher L. Tucci 9780071151238, 0071151230 instant download after payment.

Despite the Internet’s phenomenal impact on business and its reach across all sectors, no model has emerged for thoughtfully valuing companies’ Internet efforts. In addition, strategies for effectively competing in this environment are just beginning to materialize. This book addresses both of these critical aspects of the Internet and offers business models and strategies for better understanding this important phenomenon. In the words of the authors, ...The framework (presented here) allows users of the text to make more informed theory-based arguments as to how successful an Internet-based firm is likely to be, how much it might be worth, and the relative merits of formulating and implementing an Internet strategy for an established firm.”

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