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5.0
18 reviewsInto the Red explores the emergence of a credit card market in post-Soviet Russia during the formative period from 1988 to 2007. Using an intricate framework, Guseva chronicles both the creation of a credit card market and the making of a mass consumer. These processes are placed in the context of the ongoing restructuring in postcommunist Russia and the expansion of Western markets and ideologies through the rest of the world.
