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Introduction To Sport Marketing 2nd Edition Aaron Smith Bob Stewart

SKU: BELL-50559642

$ 31.00 ~~$ 45.00~~ (-31%)

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Introduction To Sport Marketing 2nd Edition Aaron Smith Bob Stewart instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 2.39 MB

Pages: 337

Author: Aaron Smith, Bob Stewart

ISBN: 9781138022966, 9781315776767, 9781317691457, 1138022969, 1315776766, 1317691458

Language: English

Year: 2015

Edition: 2

Product desciption

Introduction To Sport Marketing 2nd Edition Aaron Smith Bob Stewart by Aaron Smith, Bob Stewart 9781138022966, 9781315776767, 9781317691457, 1138022969, 1315776766, 1317691458 instant download after payment.

Aimed at students with little or no prior knowledge of marketing, this is an engaging introduction to key concepts and best practice in sport marketing. It outlines a step-by-step framework for effective sport marketing, from conducting market analysis and developing a strategy, to planning and implementation. Now in a fully revised and updated new edition, the book has expanded coverage of new media and social marketing, services and relationship marketing, and issues such as social responsibility and sustainability. Including more international cases and examples, every chapter offers useful features to help the reader to engage with fundamental principles and applied practice.