Invisible Influence The Hidden Forces That Shape Behavior 1st Edition Jonah Berger by Jonah Berger 9781476759753, 1476759758 instant download after payment.

Want to be more influential?  Be better at motivating yourself and others?  Make smarter decisions and shape group opinion? This talk will show you how.
Ninety-nine percent of all decisions are shaped by others, yet we’re often woefully unaware of when influence happens and how it works.  When do people do the same things as others and when do they do something different?  When are other people motivating and when are they demotivating?  And how by understanding this secret science, can we be more successful, in both our professional and personal lives?
Influence is a powerful tool, but to harness that power, we have to understand how it works.  You’ll learn why others make us faster runners but worse parallel parkers, why elite athletes tend to have older siblings, and what Goldilocks can teach us about launching successful products and ideas. You’ll never look at your own behavior –or the behavior of others—the same way again.