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Join Or Die Digital Advertising In The Age Of Automation Patrick Gilbert

  • SKU: BELL-50132386
Join Or Die Digital Advertising In The Age Of Automation Patrick Gilbert
$ 31.00 $ 45.00 (-31%)

4.3

98 reviews

Join Or Die Digital Advertising In The Age Of Automation Patrick Gilbert instant download after payment.

Publisher: Mill City Press
File Extension: EPUB
File size: 3.01 MB
Author: PATRICK GILBERT
ISBN: 9781632217684, 9781632218889, 1632217686, 1632218887
Language: English
Year: 2020

Product desciption

Join Or Die Digital Advertising In The Age Of Automation Patrick Gilbert by Patrick Gilbert 9781632217684, 9781632218889, 1632217686, 1632218887 instant download after payment.

Machine learning and automation are disrupting every industry—Advertising is no exception. The modern digital advertising landscape is dominated by the likes of Facebook and Google Ads, and the traditional optimization levers that PPC managers grew accustomed to are being stripped away and replaced by automated solutions. Google AdWords, as we once knew it, no longer exists. We have officially entered the age of automation, and there’s no turning back. In Join or Die, Patrick Gilbert shares how he transformed AdVenture Media into a modern, automation-driven advertising powerhouse. From the failures and mistakes that nearly lost the agency multiple clients and millions in revenue, to the exaltation of successful breakthroughs, Join Or Die is brutally transparent, honest and best of all, practical. Gilbert’s writing is replete with specific strategies you’ll be able to implement in your own campaigns right away. Gilbert also elucidates how the technology that powers the most profitable campaigns actually works, arming his readers with the knowledge to apply automation and machine learning successfully across the entire spectrum of digital advertising channels. If you follow Gilbert’s automation playbook, you’ll realize the machine isn’t your enemy, but a friend in need of your guidance. But the machine waits for no one. Join, or die.

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