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ISBN 10: 0521179955
ISBN 13: 9780521179959
Author: Rajeev Gowda, Jeffrey C. Fox
Behavioral decision theory draws on experimental research in cognitive psychology to provide a descriptively accurate model of human behavior. It shows that people systematically violate the normative assumptions of economic rationality by miscalculating probabilities and making choices based on one-economic criteria. Behavioral decision theory's ability to capture the complexity of human judgments and choices makes it a useful foundation for improving public policy analysis, design, and implementation. Originally published in 2001, this volume showcases the research of leading scholars who are working on applications of behavioral decision theory in diverse policy settings. It is designed to give policy analysts and practitioners who are non-psychologists a clearer understanding of the complexities of human judgment and choice, and suggest how to integrate behavioral decision theoretic insights into the policy sciences. This interdisciplinary volume should be insightful and useful wherever people's judgments and choices matter for policy formulation, acceptance, and effectiveness.
Front Matter
Contents
Contributors
Acknowledgments
Introduction
Part I - The Fundamentals of Behavioral Decision Theory
Judgment and Decision Making: Extrapolations and Applications
Some Morals of a Theory of Nonrational Choice
Cognition, Intuition, and Policy Guidelines
Part II - Economic Applications and Contrasts
Policy Analysis and Design with Losses Valued More than Gains and Varying Rates of Time Preference
Comparing Micro and Macro Rationality
Bounded Rationality versus Standard Utility-Maximization: A Test of Energy Price Responsiveness
Part III - Applications to Political and Legal Processes and Institutions
Judgmental Heuristics and News Reporting
A Behavioral Approach to Political Advertising Research
Toward Behavioral Law and Economics
Part IV - Other Policy Applications
Enhancing the Effectiveness of Innovative Policy Instruments: The Implications of Behavioral Decision Theory for Right-to-Know Policies
Behavioral Perceptions and Policies Toward the Environment
The Affect Heuristic: Implications for Understanding and Managing Risk-Induced Stigma
Enlarging the Pie by Accepting Small Losses for Large Gains
Part V - Commentary and Cautionary Note
The Virtues of Cognitive Humility: For Us as Well as Them
Index
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Tags: Rajeev Gowda, Jeffrey C Fox, Judgments, Decisions, Public, Policy, Cambridge, Judgment, Decision, Making