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Key Concepts In Marketing Jim Blythe

  • SKU: BELL-4063938
Key Concepts In Marketing Jim Blythe
$ 31.00 $ 45.00 (-31%)

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Key Concepts In Marketing Jim Blythe instant download after payment.

Publisher: SAGE Publications Ltd
File Extension: PDF
File size: 2.49 MB
Pages: 233
Author: Jim Blythe
ISBN: 9781847874986, 1847874983
Language: English
Year: 2009

Product desciption

Key Concepts In Marketing Jim Blythe by Jim Blythe 9781847874986, 1847874983 instant download after payment.

Key Concepts in Marketing introduces and examines the key issues, methods, models and debates that define the field of marketing today. Each entry comprises of:-Definition-Summary-Broader discussion -Examples and illustrations-Key literature and further readingIntroductory chapters serve to situate and introduce the topics.

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