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Keywords In And Out Of Context Betsy Van Der Veer Martens

SKU: BELL-50488842

$ 31.00 ~~$ 45.00~~ (-31%)

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Keywords In And Out Of Context Betsy Van Der Veer Martens instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 1.81 MB

Pages: 156

Author: Betsy Van der Veer Martens

ISBN: 9783031325298, 303132529X

Language: English

Year: 2023

Product desciption

Keywords In And Out Of Context Betsy Van Der Veer Martens by Betsy Van Der Veer Martens 9783031325298, 303132529X instant download after payment.

This book explores the rich history of the keyword from its earliest manifestations (long before it appeared anywhere in Google Trends or library cataloging textbooks) in order to illustrate its implicit and explicit mediation of human cognition and communication processes. The author covers the concept of the keyword from its deictic origins in primate and proto-speech communities, through its development within oral traditions, to its initial appearances in numerous graphical forms and its workings over time within a variety of indexing traditions and technologies. The book follows the history all the way to its role in search engine optimization and social media strategies and its potential as an element in the slowly emerging semantic web, as well as in multiple voice search applications. The author synthesizes different perspectives on the significance of this often-invisible intermediary, both in and out of the library and information science context, helping readers to understand how it has come to be so embedded in our daily life.
This book:

Provides a thorough history of the keyword, from primate and proto-speech communities to current times
Explains how the concept of the keyword relates to human cognition and communication processes
Highlights the applications of the keyword, both in and out of the library and information science context