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Language Space And Cultural Play Theorising Affect In The Semiotic Landscape Lionel Wee Robbie B H Goh

Name: Language Space And Cultural Play Theorising Affect In The Semiotic Landscape Lionel Wee Robbie B H Goh
SKU: BELL-11265626
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (18 reviews)

SKU: BELL-11265626

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

18 reviews

Language Space And Cultural Play Theorising Affect In The Semiotic Landscape Lionel Wee Robbie B H Goh instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 4.72 MB

Pages: 216

Author: Lionel Wee; Robbie B. H. Goh

ISBN: 9781108472203, 1108472206

Language: English

Year: 2019

Product desciption

Language Space And Cultural Play Theorising Affect In The Semiotic Landscape Lionel Wee Robbie B H Goh by Lionel Wee; Robbie B. H. Goh 9781108472203, 1108472206 instant download after payment.

This multimodal approach to linguistic landscapes examines the role of linguistic and semiotic regimes in constructing landscape affect. Affect, as distinct from emotion, is object-oriented, and can be analysed in terms of structures of language and signs which operate on individuals and groups in specific spatial settings. Analysing a series of landscape types - including 'kawaii', 'reverenced', 'romance', 'friendly', 'luxury' and 'digital' landscapes - Lionel Wee and Robbie B. H. Goh explore how language plays a crucial role in shaping affective responses to, and interactions with, space. This linguistic and semiotic construction of different spaces also involves cultural contestations and modulations in spatial responses, and the book offers an account of the different conditions under which 'affective economies' gain or lose momentum.