Latin American And Iberian Entrepreneurship New Perspectives On Culture Traditions And Heritage Joo Leito by João Leitão, Vanessa Ratten, Vitor Braga 9783030976989, 303097698X instant download after payment.

Latin American and Iberian entrepreneurship represents a special kind of innovation, risk-taking, and futuristic business activity based on a common cultural heritage. There has been an increased interest in entrepreneurship related to specific cultural groups, and this edited book will be among the first to provide a Latin American and Iberian perspective to the study of entrepreneurship, thereby acknowledging the role of the Spanish and Portuguese diaspora and language on the global economy. Each chapter will focus on a different aspect of entrepreneurship related to countries within Latin America and Iberia. By combining both geographical groups, the authors aim to provide a better understanding of how Latin culture permeates entrepreneurial business activities.