Lead Market India Key Elements And Corporate Perspectives For Frugal Innovations 1st Edition Cornelius Herstatt by Cornelius Herstatt, Rajnish Tiwari (eds.) 9783319463902, 9783319463926, 331946390X, 3319463926 instant download after payment.

India is still perceived by some as a developing country that has yet to create world-class products of its own. However, this book shows that in recent years India has emerged as a lead market for frugality-driven innovations that are affordable, robust and successful even outside its geographic boundaries. Many global companies have recognized these changes and are ramping up their local R&D capabilities. At the same time, several Indian firms are venturing out to international shores and gaining access to new markets. Using a top-down approach, the book takes a closer look at systems of innovation at work and presents examples of successful, corporate innovations in multiple industries and their contextual conditions.