Lean Agile Marketing Femi Olajiga by Femi Olajiga instant download after payment.

Lean Agile Marketing explains how to apply agile methodologies to marketing. The book contains a realistic and actionable guide to starting agile in marketing, including practical examples and more detailed case studies of different types of agile marketing teams which illustrate the application of agile within marketing teams from start to finish. You will learn how to apply lean and agile principles to marketing planning and execution on a very practical level, including how to: 1. Reduce campaign costs. 2. Visualize workflow in order to limit work-in-progress, decrease burden for the marketing teams and increase task completion rate. 3. Rationalize meetings and manage time more effectively. 4. Set up marketing teams to execute marketing campaigns. 5. Develop marketing campaigns based on customer experience and analytics insights. 6.Create self-organizing teams to make the job of the CMO and senior managers easier. 7. Reduce micro-management and improve team morale and job...