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Lean Customer Development Building Products Your Customers Will Buy 1st Edition Cindy Alvarez

SKU: BELL-22434942

$ 31.00 ~~$ 45.00~~ (-31%)

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Lean Customer Development Building Products Your Customers Will Buy 1st Edition Cindy Alvarez instant download after payment.

Publisher: O'Reilly Media

File Extension: PDF

File size: 5.27 MB

Pages: 240

Author: Cindy Alvarez

ISBN: 9781492023746, 1492023744

Language: English

Year: 2017

Edition: 1

Product desciption

Lean Customer Development Building Products Your Customers Will Buy 1st Edition Cindy Alvarez by Cindy Alvarez 9781492023746, 1492023744 instant download after payment.

Learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them. These insights may shake your assumptions, but they'll help you reach the "ah-ha!" moments that inspire truly great products. Lean how to: validate or invalidate your hypothesis by talking to the right people, learn how to conduct successful customer interviews play-by-play, detect a customer's behaviors, pain points, and constraints, turn interview insights into Minimum Viable Products to validate what customers will use and buy, and adapt customer development strategies.