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Leandriven Innovation Powering Product Development At The Goodyear Tire Rubber Company 1st Edition Norbert Majerus

Name: Leandriven Innovation Powering Product Development At The Goodyear Tire Rubber Company 1st Edition Norbert Majerus
SKU: BELL-5742532
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (74 reviews)

SKU: BELL-5742532

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

74 reviews

Leandriven Innovation Powering Product Development At The Goodyear Tire Rubber Company 1st Edition Norbert Majerus instant download after payment.

Publisher: CRC Press

File Extension: PDF

File size: 18.14 MB

Pages: 441

Author: Norbert Majerus, James Morgan, Durward Sobek

ISBN: 9781482259698, 1482259699

Language: English

Year: 2016

Edition: 1

Product desciption

Leandriven Innovation Powering Product Development At The Goodyear Tire Rubber Company 1st Edition Norbert Majerus by Norbert Majerus, James Morgan, Durward Sobek 9781482259698, 1482259699 instant download after payment.

In 2005, Goodyear's research and development (R&D) engine was not performing up to its full potential. The R&D organization developed high-quality tires, but the projects were not always successful. Goodyear embarked on a major initiative to transform its innovation creation processes by learning, understanding, and applying lean product development principles. This book describes how the Goodyear team was able to achieve such significant improvements. Revealing the ups and downs of this successful transformation, it shares experiences of how this seismic change was managed, how people were engaged, and how Goodyear dramatically reinvigorated its product development and innovation processes and, in the process, delivered substantially more value to customers and to the company. It explains how lean product development helped Goodyear dramatically improve revenue by having every new product available when the market needed it.