Liquid Bread Beer And Brewing In Crosscultural Perspective Wulf Schiefenhövel Editor Helen Macbeth Editor by Wulf Schiefenhövel (editor); Helen Macbeth (editor) 9780857452160, 0857452169 instant download after payment.

“This important volume sheds new light on the social, political, and economic role of beer in society.... Highly Recommended.”—Choice

A Choice Outstanding Academic Book of The Year 2011
Winner of the 2011 Gourmand World Cookbook UK Award

Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.

From the introduction:
What made you pick up this book? Was it the thought of that foaming pint while you relaxed in a British pub, a German beer garden, a Czech restaurant, an American or ‘Continental’ bar, on a beach or ski slope or in front of the television at home? Wherever your beer was purchased, in much of the world you would have been offered choice. The choice might only have been between different brand names of bottled beer, or it might have been between a wide range of ales, lagers, wheat and other beers from a cask, a keg, cans or bottles. Even people who do not drink beer will be aware of this diversity….the editors believe that this collation of perspectives on beer will also intrigue many readers in the general public.