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Localizing Global Marketing Strategies Emerging Research And Opportunities Advances In Marketing Customer Relationship Management And Eservices Illustrated Janell Nakia Harvey

Name: Localizing Global Marketing Strategies Emerging Research And Opportunities Advances In Marketing Customer Relationship Management And Eservices Illustrated Janell Nakia Harvey
SKU: BELL-46774564
Price: 31.00 USD
Availability: InStock
Rating: 4 (86 reviews)

SKU: BELL-46774564

Localizing Global Marketing Strategies Emerging Research And Opportunities Advances In Marketing Customer Relationship Management And Eservices Illustrated Janell Nakia Harvey

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

86 reviews

Localizing Global Marketing Strategies Emerging Research And Opportunities Advances In Marketing Customer Relationship Management And Eservices Illustrated Janell Nakia Harvey instant download after payment.

Publisher: Business Science Reference

File Extension: PDF

File size: 3 MB

Pages: 172

Author: Janell NaKia Harvey

ISBN: 9781799809579, 9781799809586, 9781799809593, 9781799810483, 9781799814122, 9781522582700, 9781799802570, 1799809579, 1799809587

Language: English

Year: 2019

Edition: Illustrated

Product desciption

Localizing Global Marketing Strategies Emerging Research And Opportunities Advances In Marketing Customer Relationship Management And Eservices Illustrated Janell Nakia Harvey by Janell Nakia Harvey 9781799809579, 9781799809586, 9781799809593, 9781799810483, 9781799814122, 9781522582700, 9781799802570, 1799809579, 1799809587 instant download after payment.

Years of technological advancements have made it possible for the smallest of trades to develop their companies to sell their products all over the world. Global marketing initiatives allow a business to adapt its services and products to nations outside of its origin, increasing its annual earnings and success. However, companies must first implement worldwide marketing programs that consider cultural dimensions and customs. Localizing Global Marketing Strategies: Emerging Research and Opportunities is a collection of innovative research on trends and strategies that are necessary to ensure the success of global marketing and identify the means of global market entry. While highlighting topics including branding, consumer management, and joint ventures, this book is ideally designed for administrators, marketers, managers, executives, entrepreneurs, industry professionals, researchers, academicians, and students seeking current research on establishing long-lasting global marketing plans for a variety of industries.