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Loyalty Myths Hyped Strategies That Will Put You Out Of Business And Proven Tactics That Really Work Timothy L Keiningham

SKU: BELL-1621922

$ 31.00 ~~$ 45.00~~ (-31%)

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Loyalty Myths Hyped Strategies That Will Put You Out Of Business And Proven Tactics That Really Work Timothy L Keiningham instant download after payment.

Publisher: Wiley

File Extension: PDF

File size: 3.96 MB

Pages: 272

Author: Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard

ISBN: 9780471743156, 9780471746836, 0471743151, 0471746835

Language: English

Year: 2005

Product desciption

Loyalty Myths Hyped Strategies That Will Put You Out Of Business And Proven Tactics That Really Work Timothy L Keiningham by Timothy L. Keiningham, Terry G. Vavra, Lerzan Aksoy, Henri Wallard 9780471743156, 9780471746836, 0471743151, 0471746835 instant download after payment.

In Loyalty Myths , the authors have assembled 53 of the most common beliefs about customer loyalty – all of them wrong or misconceived! Each of the beliefs in this book is debunked with real-world examples. While other books speak in platitudes; this book is the only one to validate each proposition with real data.
Granted unprecedented access to customer records from a variety of multi-national corporations. Through these records, Ipsos Loyalty was able to precisely track the impact of this customer-centric construct on actual purchasing behavior. The authors’ findings and conclusions will stun business leaders around the world. The lessons learned from these provide a true guide for the proper use of customer loyalty.