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M Advertising 3rd Michael F Weigold William F Arens

  • SKU: BELL-10009738
M Advertising 3rd Michael F Weigold William F Arens
$ 31.00 $ 45.00 (-31%)

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M Advertising 3rd Michael F Weigold William F Arens instant download after payment.

Publisher: McGraw-Hill Education
File Extension: PDF
File size: 100.61 MB
Pages: 480
Author: Michael F. Weigold; William F. Arens
ISBN: 9781259815942, 1259815943
Language: English
Year: 2017
Edition: 3rd

Product desciption

M Advertising 3rd Michael F Weigold William F Arens by Michael F. Weigold; William F. Arens 9781259815942, 1259815943 instant download after payment.

M: Advertisingexamines advertising from the inside, from the perspective of the advertiser (the client) and the specialists who create advertising, the ad agency. This lively program takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves.

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