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Making Sense Of Business Reference A Guide For Librarians And Research Professionals Celia Ross

  • SKU: BELL-6729194
Making Sense Of Business Reference A Guide For Librarians And Research Professionals Celia Ross
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Making Sense Of Business Reference A Guide For Librarians And Research Professionals Celia Ross instant download after payment.

Publisher: Amer Library Assn Editions
File Extension: PDF
File size: 5.39 MB
Pages: 200
Author: Celia Ross
ISBN: 9780838910849, 083891084X
Language: English
Year: 2012

Product desciption

Making Sense Of Business Reference A Guide For Librarians And Research Professionals Celia Ross by Celia Ross 9780838910849, 083891084X instant download after payment.

In times of recession, the library is more critical than ever for those who want to start a business and need to do research, and academic and public libraries are at the heart of a growing need to research business questions. An "accidental business reference librarian by trade," Ross explains how to provide quality reference help on issues from marketing to finance--for business people, students, and even business faculty. Honing in on fundamentals, this practical guide
  • Explains how to conduct the reference interview, with tips for helping clients help themselves
  • Identifies important business resources, both free and fee-based
  • Offers chapters devoted to industry and market information; small-business needs; international business research; investing and the stock market; and marketing and demographics
A detailed bibliography functions as both a standing reference for desk use as well as a collection
development aid for building a core business collection. Including numerous illustrative case studies, Making Sense of Business Reference takes the guesswork out of doing business.

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