Making Telecoms Work From Technical Innovation To Commercial Success Geoff Varrallauth by Geoff Varrall(auth.) 9781119967149, 9781119976417, 1119967147, 1119976413 instant download after payment.

Bridging the industry divide between the technical expertise of engineers and the aims of market and business planners, Making Telecoms Work provides a basis for more effective interdisciplinary analysis of technology, engineering, market and business investment risk and opportunity. Since fixed and mobile broadband has become a dominant deliverable, multiple areas of transition and transformation have occurred; the book places these changes in the context of the political, social and economic dynamics of the global telecommunications industry.

Drawing on 25 years of participative experience in the mobile phone and telecommunications industry, the author closely analyses the materials, components and devices that have had a transformative impact. By presenting detailed case studies of materials innovation, such as those shown at success story Apple, the book shows how the collaboration of technological imagination with business knowledge will shape the industry’s future.

• Makes a link between the technical aspects and the business practice of the telecoms industry, highlighting the commercial and economic significance of new developments
• Gives a historical analysis of past successes and failures in order to identify future competitive advantage opportunities
• Supplies detailed case studies of supply chain disconnects and the impact these have on industry risk and profitability
• Brings together technological detail with analysis of what is and is not commercially important, from the implications of energy and environmental networks to the technical details of wireless network hardware.

Content:
Chapter 1 Introduction (pages 1–12):
Chapter 2 Physical Layer Connectivity (pages 13–54):
Chapter 3 Interrelationship of the Physical Layer with Other Layers of the OSI Model (pages 55–89):
Chapter 4 Telecommunications Economies of Scale (pages 91–123):
Chapter 5 Wireless User Hardware (pages 125–165):
Chapter 6 Cable, Copper, Wireless and Fibre and the World of the Big TV (pages 167–172):
Chapter 7 Device?Centric Software (pages 173–184):
Chapter 8 User?Centric Software (pages 185–198):
Chapter 9 Content?and Entertainment?Centric Software (pages 199–210):
Chapter 10 Information?Centric Software (pages 211–227):
Chapter 11 Transaction?Centric Software (pages 229–233):
Chapter 12 Wireless Radio Access Network Hardware (pages 235–256):
Chapter 13 Wireless Core Network Hardware (pages 257–265):
Chapter 14 Cable Network and Fibre Network Technologies and Topologies (pages 267–273):
Chapter 15 Terrestrial Broadcast/Cellular Network Integration (pages 275–301):
Chapter 16 Satellite Networks (pages 303–331):
Chapter 17 Network Software – The User Experience (pages 333–346):
Chapter 18 Network Software – Energy Management and Control (pages 347–352):
Chapter 19 Network Software – Microdevices and Microdevice Networks – The Software of the Very Small (pages 353–362):
Chapter 20 Server Software (pages 363–367):
Chapter 21 Future Trends, Forecasting, the Age of Adaptation and More Transformative Transforms (pages 369–389):