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Malcolm Mcdonald On Marketing Planning Understanding Marketing Plans And Strategy 2nd Edition Malcolm Mcdonald

SKU: BELL-43848156

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

88 reviews

Malcolm Mcdonald On Marketing Planning Understanding Marketing Plans And Strategy 2nd Edition Malcolm Mcdonald instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 3.21 MB

Pages: 192

Author: Malcolm McDonald

ISBN: 9780749478216, 9780749478223, 0749478217, 0749478225

Language: English

Year: 2016

Edition: 2

Product desciption

Malcolm Mcdonald On Marketing Planning Understanding Marketing Plans And Strategy 2nd Edition Malcolm Mcdonald by Malcolm Mcdonald 9780749478216, 9780749478223, 0749478217, 0749478225 instant download after payment.

A primer for marketing professionals and students, the second edition of "Malcolm McDonald on Marketing Planning "focuseson the practical application of marketing planning. Chapters explainadvertising and sales promotion strategies, price and sales strategies, how to define markets and segments, andhow to set marketing objectives and strategies. This fullyrevised second edition has not only been updated to contain the latest research, but also includes an extensive appendix covering topics such asdigital marketing, advertising, developing new products, and international product planning."