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Managing Digital Transformation Understanding The Strategic Process 1st Edition Andreas Hinterhuber

Name: Managing Digital Transformation Understanding The Strategic Process 1st Edition Andreas Hinterhuber
SKU: BELL-50576346
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (78 reviews)

SKU: BELL-50576346

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

Managing Digital Transformation Understanding The Strategic Process 1st Edition Andreas Hinterhuber instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 27.49 MB

Author: Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato

ISBN: 9780367441975, 9780367442682, 9781000387841, 9781000387797, 9781003008637, 0367441977

Language: English

Year: 2021

Edition: 1

Product desciption

Managing Digital Transformation Understanding The Strategic Process 1st Edition Andreas Hinterhuber by Andreas Hinterhuber, Tiziano Vescovi, Francesca Checchinato 9780367441975, 9780367442682, 9781000387841, 9781000387797, 9781003008637, 0367441977 instant download after payment.

Digital transformation is “a process that aims to improve an entity by triggering significant changes to its properties through combinations of information, computing, communication, and connectivity technologies” (Vial, 2019, p. 121). Digital transformation is multidisciplinary by nature, pervasive, and growth-oriented (Verhoef et al., 2020). Recently, the topic has attracted substantial interest and, accordingly, comprehensive literature reviews (Verhoef et al., 2020; Vial, 2019). Current research suggests that for most companies the digital transformation is not a question of if or when (Hess, Matt, Benlian, & Wiesböck, 2016): the digital transformation is given; key questions relate to how to develop and implement a digital transformation strategy.