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Managing Enterprise Content A Unified Content Strategy 2nd Edition Ann Rockley

  • SKU: BELL-2583208
Managing Enterprise Content A Unified Content Strategy 2nd Edition Ann Rockley
$ 31.00 $ 45.00 (-31%)

4.1

10 reviews

Managing Enterprise Content A Unified Content Strategy 2nd Edition Ann Rockley instant download after payment.

Publisher: New Riders Press
File Extension: PDF
File size: 11.63 MB
Pages: 384
Author: Ann Rockley, Charles Cooper
ISBN: 9780321815361, 032181536X
Language: English
Year: 2012
Edition: 2

Product desciption

Managing Enterprise Content A Unified Content Strategy 2nd Edition Ann Rockley by Ann Rockley, Charles Cooper 9780321815361, 032181536X instant download after payment.

Smartphones, eBook readers, and tablet computers like the Apple iPad have forever changed the way people access and interact with content. Your customers expect the content you provide them to be adaptive --responding to the device, their location, their situation, and their personalized needs.
Authors Ann Rockley and Charles Cooper provide insights and guidelines that will help you develop a unified content strategy—a repeatable, systematic plan that can help you reach your customers, anytime, anywhere, on any device.
This up-to-date new edition of Managing Enterprise Content helps you:
  • Determine business requirements
    • Build your vision
      • Design content that adapts to any device
        • Develop content models, metadata, and workflow
          • Put content governance in place
            • Adapt to new and changed roles
              • Identify tools requirements
              With this book you’ll learn to design adaptable content that frees you from the tyranny of an ever increasing array of devices.

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