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Market Research The Process Data And Methods Using Stata 1st Edition Erik Mooi

  • SKU: BELL-6793000
Market Research The Process Data And Methods Using Stata 1st Edition Erik Mooi
$ 31.00 $ 45.00 (-31%)

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Market Research The Process Data And Methods Using Stata 1st Edition Erik Mooi instant download after payment.

Publisher: Springer Singapore
File Extension: PDF
File size: 11.31 MB
Pages: 429
Author: Erik Mooi, Marko Sarstedt, Irma Mooi-Reci
ISBN: 9789811052170, 9789811052187, 9811052174, 9811052182
Language: English
Year: 2018
Edition: 1

Product desciption

Market Research The Process Data And Methods Using Stata 1st Edition Erik Mooi by Erik Mooi, Marko Sarstedt, Irma Mooi-reci 9789811052170, 9789811052187, 9811052174, 9811052182 instant download after payment.

This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata.

The book offers readers an overview of the entire market research process from asking market research questions to collecting and analyzing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.

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