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Marketbased Management 6e 2014 6th Intern Best Roger

Name: Marketbased Management 6e 2014 6th Intern Best Roger
SKU: BELL-7043326
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (68 reviews)

SKU: BELL-7043326

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

68 reviews

Marketbased Management 6e 2014 6th Intern Best Roger instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 32.27 MB

Pages: 510

Author: Best, Roger

ISBN: 9781292033716, 1292033711

Language: English

Year: 2014

Edition: 6th, intern.

Product desciption

Marketbased Management 6e 2014 6th Intern Best Roger by Best, Roger 9781292033716, 1292033711 instant download after payment.

<B>For courses in marketing management or marketing strategy. </b> A focus on how marketing performance, profitability, and strategies affect profit. Measuring performance and profitability in marketing is becoming more and more important in the business world. Best focuses on marketing performance, and profitability, and the role marketing strategies play in building the profits of a business. This edition further builds on the metrics and analytics focus, while incorporating the rise of technology in marketing.