Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.
Please read the tutorial at this link: https://ebookbell.com/faq
We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.
For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.
EbookBell Team
4.3
88 reviewsThe sixth edition of Hollensen's Global Marketing textbook features new content on glocalization and strengthening of themes around social media and web 2.0. It continues to cover the stages of internationalization that small businesses progress through. All chapters and cases have been updated with new research and company examples. Specific additions include new models like the double diamond, a focus on bottom of the pyramid markets and disruptive innovations, and coverage of mobile marketing, social media marketing, crowdsourcing, and time perspectives in cross-cultural negotiations. A total of 21 new cases and 28 new exhibits have been incorporated across chapters and parts.
Helps students master modern marketing principles and practices. This text has a 16 chapter organization and contains several video cases, presentation resources, a Driver's Manual student study guide, and OneKey all-in-one website for students and instructors. This volume introduces the leading marketing thinking on how customer value is the driving force behind every marketing strategy
