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Marketing Analytics A Practical Guide To Improving Consumer Insights Using Data Techniques 2nd Edition Mike Grigsby

Name: Marketing Analytics A Practical Guide To Improving Consumer Insights Using Data Techniques 2nd Edition Mike Grigsby
SKU: BELL-10540914
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (66 reviews)

SKU: BELL-10540914

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

66 reviews

Marketing Analytics A Practical Guide To Improving Consumer Insights Using Data Techniques 2nd Edition Mike Grigsby instant download after payment.

Publisher: Kogan Page

File Extension: PDF

File size: 2.87 MB

Pages: 240

Author: Mike Grigsby

ISBN: 9780749482169, 0749482168

Language: English

Year: 2018

Edition: 2

Product desciption

Marketing Analytics A Practical Guide To Improving Consumer Insights Using Data Techniques 2nd Edition Mike Grigsby by Mike Grigsby 9780749482169, 0749482168 instant download after payment.

Who is most likely to buy and what is the best way to target them? How can businesses improve strategy without identifying the key influencing factors? The second edition of Marketing Analytics enables marketers and business analysts to leverage predictive techniques to measure and improve marketing performance. By exploring real-world marketing challenges, it provides clear, jargon-free explanations on how to apply different analytical models for each purpose. From targeted list creation and data segmentation, to testing campaign effectiveness, pricing structures and forecasting demand, this book offers a welcome handbook on how statistics, consumer analytics and modelling can be put to optimal use.