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Marketing And Dysfunctional Consumer Behaviour Understanding How And When Marketing Drives Problematic Consumption Patterns 1st Edition Gioele Zamparo

  • SKU: BELL-235749270
Marketing And Dysfunctional Consumer Behaviour Understanding How And When Marketing Drives Problematic Consumption Patterns 1st Edition Gioele Zamparo
$ 35.00 $ 45.00 (-22%)

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Marketing And Dysfunctional Consumer Behaviour Understanding How And When Marketing Drives Problematic Consumption Patterns 1st Edition Gioele Zamparo instant download after payment.

Publisher: Springer
File Extension: PDF
File size: 1.99 MB
Pages: 144
Author: Gioele Zamparo
ISBN: 9783031891618, 3031891619
Language: English
Year: 2025
Edition: 1

Product desciption

Marketing And Dysfunctional Consumer Behaviour Understanding How And When Marketing Drives Problematic Consumption Patterns 1st Edition Gioele Zamparo by Gioele Zamparo 9783031891618, 3031891619 instant download after payment.

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It offers a comprehensive analysis grounded in marketing theory, examining how marketing strategies and actions can significantly influence these behaviors. Using a mixed-method approach, the book reviews existing literature and presents empirical findings related to compulsive buying and gambling. It also discusses the implications of marketing's role in fostering these behaviors, aiming to inform both academic discourse and the responsibilities of marketers. This work is essential for scholars and practitioners seeking to understand dysfunctional consumer behaviors and the impact of marketing strategies on consumer well-being.