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Marketing And Finance Creating Shareholder Value 2nd Edition Smith

  • SKU: BELL-5310738
Marketing And Finance Creating Shareholder Value 2nd Edition Smith
$ 35.00 $ 45.00 (-22%)

5.0

80 reviews

Marketing And Finance Creating Shareholder Value 2nd Edition Smith instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 12.68 MB
Pages: 280
Author: Smith, Brian David; McDonald, Malcolm; Ward, Keith
ISBN: 9781118748664, 9781118748763, 9781118748893, 9781119953388, 1118748662, 111874876X, 1119953383, 1118748891
Language: English
Year: 2013
Edition: 2

Product desciption

Marketing And Finance Creating Shareholder Value 2nd Edition Smith by Smith, Brian David; Mcdonald, Malcolm; Ward, Keith 9781118748664, 9781118748763, 9781118748893, 9781119953388, 1118748662, 111874876X, 1119953383, 1118748891 instant download after payment.

Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value. Completely revised and updated throughout, the Second Edition features new case examples as well as a completely new first chapter containing the results of new research into risk and marketing strategies amongst Finance Directors and Chief Marketing Officers.�
Abstract: Written for marketing and finance directors, CEOs, and strategists, as well as MBA students, this practical book explains the principles and practice behind rigorous due diligence in marketing. It connects marketing plans and investment to the valuation of the firm and how it can contribute to increasing stakeholder value.�

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