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Marketing Communications In The Pharmaceutical Industry Peter Holden

  • SKU: BELL-7033788
Marketing Communications In The Pharmaceutical Industry Peter Holden
$ 31.00 $ 45.00 (-31%)

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Marketing Communications In The Pharmaceutical Industry Peter Holden instant download after payment.

Publisher: CRC Press
File Extension: PDF
File size: 8.39 MB
Pages: 714
Author: Peter Holden
ISBN: 9781315343976, 9781870905381, 1315343975, 1870905385
Language: English
Year: 2016

Product desciption

Marketing Communications In The Pharmaceutical Industry Peter Holden by Peter Holden 9781315343976, 9781870905381, 1315343975, 1870905385 instant download after payment.

Specialists drawn from industry, agency and academia explain the role of the various elements in the marketing communications process, and show how a reassessment of the marketing mix can result in a positive response to challenges imposed by a changing commercial environment

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