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Marketing Death Cheris Shunching Chan

  • SKU: BELL-37583930
Marketing Death Cheris Shunching Chan
$ 31.00 $ 45.00 (-31%)

4.4

72 reviews

Marketing Death Cheris Shunching Chan instant download after payment.

Publisher: OUP USA
File Extension: PDF
File size: 2.68 MB
Pages: 286
Author: Cheris Shun-ching Chan
ISBN: 9780195394078, 0195394070
Language: English
Year: 2012

Product desciption

Marketing Death Cheris Shunching Chan by Cheris Shun-ching Chan 9780195394078, 0195394070 instant download after payment.

"Marketing Death is the first book to offer a penetrating sociological analysis of the emergence of a life insurance market outside of the Euro-American context. Drawing on rich ethnographic data, it documents the processes and micro-politics through which local cultures shape the way a market is formed and, hence, sheds light on the dynamics through which modern capitalist enterprises are diffused to regions with different cultural traditions."--Publisher's description.

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